Professionally, Klaas is a product expert and problem solver. He thrives on collaborating with others to identify and tackle interesting challenges, understanding user needs, and thinking deeply about complex problems. His enthusiasm for product management is matched by his ability to understand how businesses work, making him an invaluable asset to td.

Personally, Klaas is an outdoors enthusiast who loves living in Sydney. He enjoys spending his weekends on the water—kayaking, stand-up paddle boarding, or boating. He is also passionate about hiking, cycling, and motorbike riding. Klaas cherishes time with his three teenage children, whether they are cooking, watching movies, playing games, or camping.

Klaas has worked with numerous leading innovators and disruptors throughout his career. As Chief Product Officer at Plexus, he launched the first GPT-powered AI features. At Stan, he led Product, Design, and QA, overseeing the build and launch of Stan Sport and enhancing engagement across TV, web, and mobile platforms. His role as CPO at Deputy saw him drive innovation and lead the product management function for the globally recognized workforce management software. Prior to this, Klaas worked with innovative brands including Optus Sport, Vodafone/3 Mobile, Telstra, Nokia, and KPN Telecom, leading transformative projects that disrupted markets and drove growth.

At td, Klaas leads the product management practice, working closely with design and engineering teams to provide an integrated product, design, and engineering practice. In the Australian market, he focuses on both product and growth, identifying valuable problems to solve and working with new clients to achieve their goals.

Klaas was drawn to td by the team’s can-do attitude and their meaningful approach to solving client problems. He is impressed by how td works closely with clients to understand their needs and how technology can be leveraged to meet their objectives. The ethos of People, Planet, and Technology at td aligns with Klaas’s personal values, and he is eager to incorporate these principles into his work with clients.